SEO，全名為「搜尋引擎最佳化」（Search Engine Optimization），是一種提升網站在 Google、Yahoo、Bing 等搜尋引擎中自然排名的技術。當人們透過關鍵字進行搜尋時，若你的網站能出現在搜尋結果前幾名，便能大幅增加點擊率與流量。
SEO 的核心目標是讓搜尋引擎更容易理解你的網站內容，並認為你的網站對使用者有價值。SEO 可分為以下三大類別：
站內 SEO：針對網站內容與架構的優化，例如撰寫高品質的內容、使用正確的標題標籤（如 H1、H2）、設定描述與關鍵字、建立內部連結等。
站外 SEO：透過其他網站連結（外部連結）來提升網站權重，特別是來自高權重網站的自然連結，有助於提升信任度與排名。
技術性 SEO：改善網站的技術面，如提升載入速度、網站安全性（HTTPS）、手機相容性（RWD）、清晰的網站地圖與結構。
SEO 是一項長期且持續的策略，非一蹴可幾。與投放廣告不同，SEO 著重在自然流量的建立，適合希望長久經營品牌或網站的人。透過定期更新內容、分析網站數據並調整策略，可以有效提升網站在搜尋結果中的表現。
總結來說，學習 SEO 不僅能幫助你提升網站曝光，更能建立專業形象與吸引目標受眾，是每位網站經營者都該掌握的數位行銷技能之一。
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